Paname is a nostalgic French slang for the city of Paris. "Bleu de paname" (blue from Paname) is a very new brand initiated in 2008 and offering a modern interpretation of French workwear classics.
The designers ambition is to present their knowledge of their cultural hertage but also to showcase the attention to detail and love of quality, with all production based in Paris. Following a hybrid logic of creation, it is a textile range mixing functional and aesthetic : the revisiting of the work uniform with a contemporary vision.
From the working class to the military, factory to the war industry, inspiration is drawn from the heritage of uniform in the past century. The first collection introduces a serie of reinterpretation of several French uniforms, such as the "veste de bougnat" (inn-keeper jacket), "chemise d'infirmier" (ward shirt), "chemise de soudeur" (welder shirt).
They also bring back the very classic "carrot-cut" for their jeans - featuring pocket lining made of dead-stock tent from the French Army in the 50's.
Developed and manufactured in France, the first collection was launched mid-March, 2009. Whereas we have been introduced to americana and US workwear very thoroughly in recent seasons, it is very refreshing to resdicover European workwear.
Bleu de Paname is now available in Kapok and webshop exclusively: www.ka-pok.com
